Copywriting is to promote a product, service, opinion or idea in writing. It is typically intended for printed media, although as a piece of advertisement it can be applied to television, radio and the Internet as well. The sole purpose of such writing is to persuade the reader, listener or viewer to act, e.g. purchase the product or service or subscribe to the opinion or idea. Copywriting can also be intended to dissuade him or her.
Copywriting can appear in mails, web pages, online ads, emails, television or radio commercial scripts, press releases, catalogs, brochures, sales letters and other marketing communications materials. The writer often needs to work closely with an artist in deciding how the advertisement should be visually communicated to generate the biggest impact.
Before writing, the writer needs to have a thorough understanding of the product, service, opinion or idea to be promoted. Also necessary is research on similar products, services, opinions or ideas that have already been presented, in order to define a unique promotional angle.
When writing, focus on how the product, service, opinion or idea can meet the needs of the reader, listener or viewer. Never lie or exaggerate. Select the most relevant facts.
By Directfreelance.com